Like our logo, our mission consists of three interrelated parts:

Product: To make, distribute,and sell the finest all-natural beard care and men's grooming products in a variety of innovative scents.

Economic: To operate on a sound financial basis which provides the best value while creating opportunities for our customers and partners.

Social: To operate responsibly, recognize the role small business plays in society, and initiate ways to improve the quality of life of a broad community.